Project: RSPB radio and national print ads
Adrenaline were commissioned by the RSPB to create an integrated public awareness campaign of its reserves across leading daily national newspapers and on regional radio stations. Our team developed the the main creative for the delivery including headline concepts, body copy and radio scripts. Following the success of this project our team have been chosen to deliver a direct mail and advertising campaign to attract new corporate sponsors. The materials feature some of the organisation’s stunning photography including insects as well as birds to promote the RSBP’s message that it cares for a natural world which goes beyond just birds.