Project: Bacs Annual Reports
Adrenaline has been commissioned by Bacs to design annual report for their own organisation and for the Current Account Switch Service (CASS). The organisation not only publishes the reports on their website, but also do a small digital run which is also managed by Adrenaline. The projects involved the complete report design, which included page layouts of key commercial statements, financial/strategic results and the development of new infographics. The look, which follows Bacs and CASS corporate brand guidelines, used clear and concise design to appeal to a diverse audience – from the general public and potential clients to senior management in the finance sector.