// UK's Largest City Academy reveals new designs
The Thomas Deacon Academy is to become one of the UK's flagship educational establishments when it opens its doors to new students in September 2007. The world-class facility, designed by architects Foster & Partners, will be an independent school specialising in science and maths. The innovative scheme, which will cost around £45m, is the biggest school investment in the country and the only Academy in the UK incorporating three schools into one.
The new Academy has commissioned Cambridge-based Adrenaline Creative to create a new identity to be used in a wide range of branded materials from school blazer badges and signage through to brochures and a new website. The logo, to be unveiled in November, represents the aspirational vision behind the Academy which will provide first class free education to 2,200 students of all abilities. The new marque was designed in consultation with sponsors Perkins Engines Company, architects Foster & Partner and The Deacon’s School Trust, teaching staff and trustees.
Allan Arnott, Perkins' Operations Director and one of the sponsor directors on the Academy board, said he was excited by the new visual identity.
"The new logo is simple yet it is fresh, dynamic and will be inspirational to all our students. It represents a modern, forward looking educational establishment that is committed to excellence and achievement," stated Mr Arnott.
He commented: "We have created a unique and vibrant logo which reflects the passionate approach by staff, students, parents and the people of Peterborough to the UK's largest City Academy."
Adrenaline's creative director Matthew Rigby-Burr led the design team on the project and used the school's specialisms in science and maths as inspiration. Explaining the thinking behind the creative work he said: "The six elements represent the six different colleges within the Thomas Deacon Academy which, although they are independent, link together to form one unique being."
For press enquiries on the Thomas Deacon Academy contact:
Adrenaline Creative
Andrew Ashworth tel :01733 896444
andrew@adrenalinecreative.co.uk