// F02PiX packaging gets adrenaline rush
July 18, 2005 - Acclaimed design agency, Adrenaline Creative, has designed new packaging for creative software developer, Fo2PiX, for the recently launched ArtMaster range of software applications.
The Cambridge-based design and marketing agency worked in partnership with Fo2PiX to produce a striking packaging design for its revolutionary suite of imaging software, ArtMaster and ArtMasterPro.
Adrenaline has developed an enviable reputation in the industry for its specialist skills in software packaging design and won the contract because of its vast experience and in-depth knowledge of the consumer and commercial sectors.
"Fo2PiX specialises in the innovation, development and publication of creative image software solutions for digital photographers across the spectrum", said Matt Rigby-Burr, Creative Director at Adrenaline. "It required a brand design for the complete ArtMaster product range, from the standard software package to the hi-end professional product, which would make a real impact to professional, commercial and home users. We believe the strong design enhances the innovative range of products and will help deliver market success."
ArtMaster is a creative tool - a software programme, which effectively turns a photograph into a piece of fine art. The latest release, which has received fantastic product reviews in leading computer and photography publications, includes ground-breaking, patented technologies not found in other image editors.
The ArtMaster Pro version will allow professional photographers, commercial artists, illustrators and studios to offer their customers exciting creative services that deliver exceptional high-value fine art. The less costly ArtMaster product is also proving popular with home users who want to do more and have some creative fun with their digital photographs.