// CAMBRIDGE
LEISURE
May 2004 signals the opening of Cambridge's first major leisure
development. The mixed-use development will comprise of a
120-bed hotel, a 562-space multi-storey car park, a leisure
building with a cinema, bowling alley and a health and fitness
suite, together with several restaurants and bars. Adrenaline
worked in partnership with Januarys Commercial Agency, Absolutely
Fabulous PR and Turnstone Estates to create an integrated
campaign to promote commercial opportunities available on
the park to retail and leisure firms nationwide.
'The project has proved to be a great success, with
all ten retail and leisure tenants already confirmed. Adrenaline
delivered a campaign that generated a huge amount of interest
in the development and gave us all the tools we needed to
promote it effectively to prospective firms.
'We selected Adrenaline as our partner agency after
being wowed by their creative work and impressed with their
in-depth knowledge of our industry. I knew from the beginning
that we were speaking the same language'.
Will Mooney, Januarys Commercial Agency.
Adrenaline set out to capture the essence of Cambridge life
in a fresh design working across on and offline activities
including national press advertising, brochures, web site
and signage.
The campaign elements included:
// Brand development
// A new website with content management system
// Banner adverts
// National trade press adverts
// Project brochure
// Large format signage
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